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ADSL2+ Plans

Posted: Mon Jul 19, 2010 5:15 pm
by greesha
Hear you are conducting a review of the optus/aapt resold plans. Just wanted to add a vote for putting defined limits on offpeak periods.

I would love to see plans that look something like this. I don't think everybody from people paying $20 to those paying $55 should have the same access to off peak bandwidth. Here are my suggestions.
2am - 8am off peak with 512k shaping(up to 50% of peak) and 50c/GB excess options
10GB /40GB $20
30GB /60GB $30
60GB /75GB $40
90GB /90GB $55

I think these plans are good value. Keen to hear what any body thinks.

Re: ADSL2+ Plans

Posted: Mon Jul 19, 2010 8:27 pm
by David R
Looks okay to me, but I still reckon the no charge/limit nomenclature is more appealing.
2am - 8am off peak with 512k shaping(up to 50% of peak) and 50c/GB excess options
10GB /40GB $20
30GB /60GB $30
60GB /75GB $40
90GB /90GB $55
Instead.
Give everyone a "symmetric" off-peak bonus then supply users a no limit-512Kbps (or-256Kbps) once exceeded. This has the advantage of squaring member benefits with customer revenue while looking more user-friendly. It would also be easier to provision. Though, for some odd reason Exetel thinks it makes them look like a TPG-wannabe so they don't do it (or perhaps their equipment is insufficient,/whatever).

512K for 8 hours per day over a month =< 43GB,
so assuming a high user accumulated 15 days=120 hours of 'stepped down speed', the plan benefits become...
10GB + 10GB +[21GB](*) = 41GB, 9 fewer GB $30
30GB + 30GB +[21GB] = 81GB, 9 fewer GB $40
60GB + 60GB +[21GB] = 141GB, 6 more GB $50
90GB + 90GB +[21GB] = 201GB, 21 more GB $65

*[21GB] =0.18GBph*120 hours

Plans would be advertised 'understatedly' as "Prepaid 10,30,60,90-GB +No charge 1.00am - 9.00am", while the 512K/256K-rules would still operate (after being covered in the fine print) for peak/off-peak times behind the scenes.

I'd name the plans after their symmetric total e.g. " ADSL2+ 180GB", "ADSL2+ 120GB".
This would raise their profile and present them more clearly when one does, for instance, a Plan search on Broadband Choice.

I hope Exetel adopt this architecture.

Re: ADSL2+ Plans

Posted: Tue Jul 20, 2010 9:45 am
by ForumAdmin
Like any provider of services - we are constrained by the costs of the service.

At the moment the larger ADSL providers are in some sort of 'death dance' as they fight for the retention of their 'customer bases' in a technology that not only is no longer growing but is now shrinking.

This is a good time to be a customer but a bad time to be a provider.

It seems likely to me that not only will the constraints on company's such as Exetel increase but thy will increase faster than they have in the past.

As we have no desire to go broke (after putting in so much effort over the past 6+ years) we cannot simply give more for less without reducing our costs. Over the years we have been successful in reducing our costs per service every year we have been in business and every yer we have passed those cost savings onto our customers leaving ourselves making virtually no profit from the provision of ADSL services in any year we have offered them. No big deal - that was what we set out to do. Exetel, unlike every company we compete with has no interest in making profits beyond making enough money to stay in business and support a few of Australia's endangered species.

We have invested more money over the last 12months in improving our residential network than we did in the five years prior to that. We have also invested more than a million dollars over the past two years in improving the capacity and capability of our residential support services. There is nothing more we can do to improve the offerings we make to the Australian residential markets than we have already done.

So, unless we can achieve lower costs than we incur at the moment there is no room to further reduce our current prices.

Re: ADSL2+ Plans

Posted: Tue Jul 20, 2010 11:16 am
by Ravenous
ADSL2 Plans at the 'low usage' end of the scale need no improvement. Maybe define off-peak as 120 GB would satisfy a few. Personally I think it is fine as "no charge".

Maybe, just maybe this may boost sales, if you give the new customer the option in the order form to sign-up to one of the "Useful 'Add On' Bonus Packs" upon application.
Such as "tick one or more these boxes if you want - 100 x national VoIP calls included +$5, 30 x SMS included +$1, 30 x fax inlcuded +$1 and/or 50 minute mobile VoIP calls +$5 included - with your new service".

Also, I cannot see any reference to "Useful 'Add On' Bonus Packs" on your website, they got to be something you want exposed?

P.S. Perhaps add $10 per month to the naked plans ONLY but to compensate include all of the above value packs as a standard for the naked plans ONLY ?

Re: ADSL2+ Plans

Posted: Tue Jul 20, 2010 1:10 pm
by Col
Ravenous wrote: Maybe, just maybe this may boost sales, if you give the new customer the option in the order form to sign-up to one of the "Useful 'Add On' Bonus Packs" upon application.
Such as "tick one or more these boxes if you want - 100 x national VoIP calls included +$5, 30 x SMS included +$1, 30 x fax inlcuded +$1 and/or 50 minute mobile VoIP calls +$5 included - with your new service".

Also, I cannot see any reference to "Useful 'Add On' Bonus Packs" on your website, they got to be something you want exposed?
+1

Overall your ADSL2+ plans are already competitive, especially your smaller quota ones. A defined offpeak like you did with ADSL1 and a re-jig to compete against a couple of TPG's plans might be all you possibly need.

Re: ADSL2+ Plans

Posted: Tue Jul 20, 2010 5:59 pm
by ForumAdmin
Perhaps a different approach might be:

We could offer current customers a significant bonus/credit for recommending a new Optus ADSL2 customer.......

..........Something like a free installation for the new customer and a $50.00 credit for the recommending customer.