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Exetel Flying High - First Advertising?

Posted: Sat Apr 19, 2014 4:21 pm
by bodogbodog
Did anyone else in Sydney see the big Exetel advertising banner hanging off a helicopter around lunchtime today in North West Sydney today?
Seems they are looking to raise their profile
Quite different for a company that has certainly not advertised much in their first decade in the market - Is this indeed the second ever advertising spend by Exetel? The first being the Country Broadband campaign - https://www.youtube.com/watch?v=CGp2oMV7x1g
Have to say while I could tell who it was as I recognised the Exetel logo the banner was very hard to read so I'm not sure how effective it was