ForumAdmin wrote:It now seems more difficult than ever to provide ADSL services to residential users.
I hope this comment does not lead to you stopping your services to residential users.
I for one have been happy with exetel for almost 5 years. Whilst i was not happy with the changes suggested yesterday i also know that when the time was right exetel would reverse its decision and extend it when you could afford it. I have never lost faith that exetel genuinely try to offer the best value at all times. This can change from time to time which is why exetel keep changing plans.
was the change in off peak only to offset the wireless option or is there a genuine need to reduce the offpeak hours/downloads and the wireless was a sweetner. If the change was because you were trying to introduce a free wireless solution then perhaps your customer base are not that interested in the wireless solution if at the expense of the current off peak. If you need to reduce the offpeak for other reason ie its not sustainable at the current levels they why not just reduce it at a smaller scale ie 10 hours a day and if need be cap the limit to a more reasonable level. If these measures were to keep the off peak period for the full 12 hours im sure people would rather have a hard cap and keep 12 hours then have unlimited for few hours.
thanks for trying though.
We have been offering residential ADSL services for a little over 6 years and have steadily built our total number of ADSL customers each month for the whole of that time.
As you may appreciate there are many, mny different things happening in the ADSL marketplaces at the moment and there are likely to be many more in the coming months.
Exetel has always had a disproportionately large percentage of users in 'country' areas of Australia. Telstra Retail is currently carrying out yet another of its "welcome back" campaigns calling up/mailing/door knocking Exetel (and other ISP's ADSL1 customers) offering ADSL2 services at lower prices than they charge us for ADSL1 (without taking in to consideration the cost of back haul or IP data). This in only one, of many, instances where it makes it impossible for Exetel to compete effectively. Much as we really love our 'country' customers (and have put so much effort into growing a country agent base) it is becoming likely that it isn't in our current customers best interests to stay with us on ADSL1 when they can get ADSL2 from Testra at less monthly cost.
Perhaps we have achieved our initial major objective of making ADSL services available at the lowest prices in Australia - except, after six years, that objective is being achieved by Telstra who have a much wider coverage.
We have no plans to 'abandon' the ADSL marketplace but we do have to face the reality that in these 'saturated' times it may, at some future time, be necessary to re-think just what useful purpose Exetel serves in offering ADSL services.
We have never made any profit from providing ADSL services (and never intended to so that is not in the nature of a complaint) but we have always broken even - even that very, very low ambition may not be possible in the future.